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Website concept
by Alireza Jelodar
WELCOME TO GROUNDEDDESIGN
Type: ARCHITECTURE & INTERIORS
Founded: 2017
Focus: VILLAS OVER 1,000 SQM,
CALM LUXURY
Location: WAREHOUSE 4, AL KHAYAT AVE
AL QUOZ, DUBAI
001 LOAD SITE PLAN
002 SET GRID & DATUM
003 RAISE STRUCTURE
004 CUT OPENINGS
005 PLACE FURNITURE
006 DIMENSION
007 ANNOTATE PROJECTS
008 RENDER ETCHING
009 CHECK DETAILS
010 OPEN STUDIO
AJ
Concept · Alireza Jelodar
GroundedDesign — etched elevation Travertine facadeCurved terracePool house · JGE

Homes that
whisper

Scandinavian-rooted studio designing calm, understated luxury homes guided by lagom: balance, natural materials and spaces that never need to shout. Concept by Alireza Jelodar.
Discover more
ArchitectureInteriorsVilla renovationHospitalityTechnical drawingsSupervisionCo-developmentArchitectureInteriorsVilla renovationHospitalityTechnical drawingsSupervisionCo-developmentArchitectureInteriorsVilla renovationHospitalityTechnical drawingsSupervisionCo-developmentArchitectureInteriorsVilla renovationHospitalityTechnical drawingsSupervisionCo-development
GroundedDesign — perspective study
[01] — The studio
Lagom: not too little, not too much. Just right. It is how we decide every line in a home.
See the work→
Bani Singh · Founder
2017Studio founded
0sqmLime Tree Valley Villa
0sqmModern Farmhouse Retreat
0monthsA20 full renovation
Featured in IFDM, Luxhabitat and DesignDekko · Sister company: Grounded Estates
Principles

Calm is
a design decision

We remove before we add. What remains is light, material and the people who live there.

Lagom[01]

Balance in
every room

Proportion and restraint, so the home feels right before you know why.

Material[02]

Travertine,
oak, linen

A small palette of natural materials, used generously and honestly.

Flow[03]

Curves that
slow you down

Soft geometry guides movement between inside, garden and pool.

Whole[04]

Architecture to
the last cushion

One studio from structure to styling, so nothing feels added later.

Less noise

More home

GROUNDEDDESIGN — Method

Every calm home starts with a quiet plan. We begin with the walls.

[Scroll to continue]

Selected
homes

Villas, renovations and residences across Dubai and the Côte d'Azur.

  • Lime Tree Valley Villa01
  • Lime Tree Valley A20 ('Sculpted Stillness')02
  • Modern Farmhouse Retreat (Redwood Avenue C13)03
  • Royal Atlantis residence04
  • Beach Residence05
  • Ocean View Villa06
Selected work · 7 projects

Villas &
residences

Large-scale residences, renovations and a co-development. Hover any drawing for the story.

[01] Private villa + pool house2025
Two-floor villa organised around flowing curved forms and an added pool house.
Lime Tree Valley Villa
LocationJumeirah Golf Estates
Size1,020 sqm
[02] Villa renovation2025
Nine-month overhaul turning a dated villa into a travertine-and-wood retreat with a feature wine cellar.
Lime Tree Valley A20 ('Sculpted Stillness')
LocationJumeirah Golf Estates
Size614 sqm BUA
[03] Family villa2024
Wood-and-stone farmhouse home with glass atrium and braai room reflecting the owners' South African roots.
Modern Farmhouse Retreat (Redwood Avenue C13)
LocationJumeirah Golf Estates
Size884 sqm
[04] Residence interior—
Residential interior in the Royal Atlantis, shown on the studio homepage.
Royal Atlantis residence
LocationPalm Jumeirah
TypeResidence interior
[05] Villa interior—
Beachfront Palm home in the studio portfolio.
Beach Residence
LocationPalm Jumeirah
TypeVilla interior
[06] Villa—
International residential project on the Côte d'Azur.
Ocean View Villa
LocationSt. Tropez
TypeVilla
How we work

From plot
to stillness

ListenHow you live, not just what you want
PlanArchitecture and interiors as one
DetailMaterial samples, joinery, lighting
DeliverSupervised on site to the last detail
Services

What we do

Residential architecture and interiors+

Concept to construction drawings, shaped around site, climate and the way you live.

Villa renovation and remodelling+

Rethinking layout, light and finishes to give an existing property a new life.

Commercial and hospitality interiors+

Layouts, materials, lighting and joinery designed as one complete experience.

Concept planning and technical documentation+

A clear design concept and technical documentation to build from.

On-site supervision+

Regular site presence to protect design intent and quality until handover.

Property co-development (Grounded Estates)+

Design and co-development for owners and developers.

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Let's design
your calm

Tell us about your villa, your plot or your renovation. We will start with a slow conversation.

Call the studio→Email→